“Knowledge Fusion in the 4th Industrial


4th & 5th December 2018

RHR Hotel @ UNITEN, Kajang, Selangor


The Conference:

The National Knowledge Transfer Committee in collaboration with the DRB-HICOM University of Automotive Malaysia (DHU) and Universiti Tenaga Nasional (UNITEN) is organizing the ICWKT’18 on 4th & 5th December 2018. It follows successful events in the national and international series of conferences held since 2013.

This conference will provide a platform for academia, researchers, students, industry/community representatives, corporate leaders, governmental and non-governmental representatives from Malaysia and foreign country to discuss/deliberate/exchange ideas/networking and sharing knowledge on the spirit of knowledge transfer and related development of research findings in related studies. This conference also provides an avenue for university and industry/community in order to widen their respective networks and identify areas of collaboration that can be implemented, especially in the field of research for mutual benefits.

Call for Abstract: An abstract in English should be submitted at the conference website before 15th August 2018 19th October 2018. Instruction for abstract and paper format can be obtained from the website. 

The Workshop:


The workshop which is limited to 30 participants will introduce the fundamentals of design thinking. The basic elements of the problem-solving approach will be explored through hands-on learning. Using the principle of ‘Learning by Doing’, this four-hour session will be of high energy and interactive. Participants will be challenged to work in pairs on a real problem and apply the Design Thinking tools to develop a product.


  • Why Design Thinking?
  • Empathy; Persona
  • Define: Verbing Technique and P.O.V.
  • Ideation: Brain-dump
  • Prototyping: Rapidly Develop Creative Prototypes to Tackle Challenges
  • Testing: Sustainable Business Models,


 The workshop is limited to 30 participants, and will be highly practical. In this four-hour, the participants will learn about the service design process, methods, and tools by working on a project in a small team, with short periods of reflection on the theory behind contemporary service innovation methods.


  • Introduction to Service Design
  • Ethnography
  • Customer Journey Mapping,
  • Service Blueprinting,
  • Service Prototyping
  • Business Model Canvas for Service



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